Hi, I’m William Tiki, a Principal Product Designer and Design Lead for Growth at Intuit Mailchimp, previously at Visa and Lippincott. I help de-risk high-stakes, ambiguous product bets and build new design lanes—shaping strategy, aligning teams around shared directions, and building systems that scale beyond my work.
How I lead
I believe design is a force for alignment: it surfaces fragmented assumptions, cuts through ambiguity, and shapes how people experience brands and products.
I set product direction and build systems that raise the craft bar and help teams move faster. Through coaching, influence, and hands-on design, I help teams strengthen their judgment and build lasting capabilities.
Recent Awards & Recognitions
Fast Company - Next Big Thing in Tech 2023
2021 Monetary Authority of Singapore’s CBDC Challenge - Winning Entry
Previously
Senior Design Manager (IC) @ Visa
Design Director @ Lippincott
Motion Design Director & UX Prototyper @ Huge (Freelance)
